Nothing goes live without a plan. Strategy & Audit.
We start with insight, not spend. Audits, funnel mapping, and a clear plan that makes every channel work harder.
Why Strategy Comes First
No paid ads platform goes live without it.
We won't launch a campaign without knowing what's already happened and what we're testing next. If we don't understand your past performance, your audience, and where the gaps actually are, we have no real basis for a media plan – we'd just be guessing with your budget.
Every engagement starts here, whether you're new to paid ads or already running campaigns elsewhere. We review what's been done – assets, targeting, messaging, past performance – before we ever set a new strategy.
What's Included
The layer that sits behind every campaign.
- Full audit of existing accounts, assets, targeting, and messaging – or a from-scratch strategy if you're new to paid ads
- A clear funnel and campaign plan mapped to our Inspire, Immerse, Convert framework
- Defined testing priorities – what we're testing first, and why
- Competitor and market positioning review
- An ongoing strategic layer behind Paid Social and Google Ads – not a one-off document that sits in a drawer
How We Work
Strategy that keeps evolving, not a slide deck you get once.
Review
We audit past performance, assets, targeting, and messaging before anything else.
Map
We build a funnel and campaign plan around how your customer actually decides to buy.
Prioritise
We define what gets tested first, and why – no campaign launches without a clear reason.
Revisit
Monthly deep-dives keep strategy evolving alongside real performance, not fixed in place.
What Makes It Different
Strategy isn't a document. It's where every decision starts.
A lot of agencies treat strategy as a slide deck you get once, then media just runs on autopilot. We treat it as the thing that sits behind every single decision – which is why no campaign goes live without it, and why it keeps evolving every month alongside real results.
Common Questions
Strategy & Audit – FAQ
Strategy and audit work sits behind every campaign we run – it's not a separate add-on, it's where we always start, regardless of which channel you work with us on.
That's fine – the process just starts from a from-scratch strategy instead of an audit of existing campaigns. Either way, nothing goes live without a plan first.
We don't publish a fixed minimum – it depends on your platform, market, and goals. If you're not sure whether your budget is the right fit, that's exactly what the first call is for.
No lock-in contract. We do ask for a 2-3 month runway to allow full testing and optimisation – that's when we start to see the real impact.