Built for how people actually search. Revenue-focused, not just orders.
Meta and Google campaigns for food and beverage brands, built around real search behaviour and seasonal moments – driving orders, not just impressions.
The Problem
"Always on" isn't the same as built for how people actually search.
Many food and beverage accounts we inherit are technically sound but strategically static – broad, "always on" campaigns built around generic terms, with little alignment to how or when a customer actually searches.
Billy's Bakery NYC came to us already delivering a strong 5x ROAS on Google, but the account ran identically year-round, with no seasonal structure and limited targeting against specific, high-intent searches such as "birthday cakes." We rebuilt the account around genuine search behaviour, which produced an immediate and significant uplift. We also identified a structural risk: total reliance on a single channel. Diversifying into Meta alongside a refined Google strategy took Google ROAS to 10-15x+ and established a consistent 15-20x return on Meta.
What's Included
Everything your food & beverage account needs.
- Full account audit – search terms, campaign structure, Shopping feed, and Performance Max setup
- Search and Shopping campaigns built around actual search intent, not broad always-on targeting
- Seasonal and occasion-based campaign planning, not one static structure year-round
- Every asset designed and edited in-house – built to react weekly to what's actually converting
- Weekly topline reporting every Monday, live dashboard access, and a monthly deep-dive shaping what's next
What Makes It Different
Built around real search behaviour, not left on autopilot.
Food and beverage accounts are too often treated as "set it and leave it." We apply the same rigour as every platform we run – built around how a customer actually searches and decides, not simply broad keyword coverage. That's the difference between an "always on" cake campaign and one that knows exactly when someone's searching for a birthday cake.
Common Questions
Food & Beverage – FAQ
Yes – seasonal and occasion-based planning is core to how we run food and beverage accounts, rather than one static campaign structure running unchanged year-round.
You'll usually see early signals within the first few weeks, but we ask for 2-3 months before judging performance properly – that's how long real testing and optimisation takes to find the sweet spot.
We don't publish a fixed minimum – it depends on your platform, market, and goals. If you're not sure whether your budget is the right fit, that's exactly what the first call is for.
No lock-in contract. We do ask for a 2-3 month runway to allow full testing and optimisation – that's when we start to see the real impact.