Built for how people actually search. Search, Shopping, Performance Max & YouTube.
Google Search, Bing, and Shopping – built on real intent. Plus YouTube and Performance Max for reach beyond the search bar.
The Problem
"Always on" isn't the same as built for how people actually search.
Many Google Ads accounts we inherit are technically sound but strategically static – broad, "always on" campaigns built around generic terms, with little alignment to how or when a customer actually searches.
Billy's Bakery NYC came to us already delivering a strong 5x ROAS on Google, but the account ran identically year-round, with no seasonal structure and limited targeting against specific, high-intent searches such as "birthday cakes." We rebuilt the account around genuine search behaviour, which produced an immediate and significant uplift. We also identified a structural risk: total reliance on a single channel. Diversifying into Meta alongside a refined Google strategy took Google ROAS to 10-15x+ and established a consistent 15-20x return on Meta.
What's Included
Everything your Google account needs.
- Full account audit – search terms, campaign structure, Shopping feed, and Performance Max setup
- Search and Shopping campaigns built around actual search intent, not broad always-on targeting
- Google Merchant Centre integration for accurate, product-level performance data
- Seasonal and occasion-based campaign planning, not one static structure year-round
- Weekly topline reporting every Monday, live dashboard access, and a monthly deep-dive for the month ahead
How We Work
Refined around real search behaviour, not left on autopilot.
Audit & Strategy
We review the existing account, search term reports, and feed data before making any changes.
Rebuild Around Intent
We restructure campaigns around actual search behaviour and seasonal moments, not generic terms.
Test Signals
We refine audience signals – gift buyers vs. occasion-based searchers – to find what consistently converts.
Report & Refine
Weekly topline updates, a live dashboard, and a monthly deep-dive shaping what's next.
What Makes It Different
Google Ads mapped to intent, not left running on autopilot.
Google Ads is too often treated as a "set it and leave it" channel. We apply the same rigour to it as every platform we run – built around how a customer actually searches and decides, not simply broad keyword coverage. That distinction is what separates a generic, always-on campaign from one engineered to appear at the exact moment someone is searching for a birthday cake.
Common Questions
Search & Google Ads – FAQ
No real difference – we just need brand guidelines, your tone of voice, and access to your existing ad accounts to get started.
You'll usually see early signals within the first few weeks, but we ask for 2-3 months before judging performance properly – that's how long real testing and optimisation takes to find the sweet spot.
We don't publish a fixed minimum – it depends on your platform, market, and goals. If you're not sure whether your budget is the right fit, that's exactly what the first call is for.
No lock-in contract. We do ask for a 2-3 month runway to allow full testing and optimisation – that's when we start to see the real impact.