The psychology-led performance agency. Based in Dubai. Built for global brands.
We don't just run campaigns – we design strategies that think like people and scale like performance data. Every result on this site started with someone taking the time to understand why, not just what.
Emily Fletcher, Founder
Founded on a Different Idea
Emily's career began in 2015 at WPP and Manning Gottlieb, two of the UK's leading media agencies, managing campaigns for BMW, Estée Lauder, and Starbucks. Backed by a degree in Psychology, she was selected for Facebook Select and ITV VIP – two of the industry's most competitive talent programmes – before deciding the traditional agency model wasn't built for the brands she actually wanted to help.
In 2019, she founded Reneu to close the gap between performance and psychology in paid media. Today, Reneu is based in Dubai, working with ambitious brands across the GCC, US, UK, and Singapore – built on the same principle that started it all: understand the customer before a single dirham goes into media.
- WPP & Manning Gottlieb
- Facebook Select
- ITV VIP
- Founded 2019
From Big Brands to Boutique Brilliance
A career built on results, long before Reneu.
Before founding Reneu, Emily worked across a wide range of sectors – from supermarkets to luxury – building a strategic foundation grounded in real results.
Industries Served: Food & Beverage • Supermarkets • Beauty • Automotive • Travel & Hospitality • Government
Emily & Rhys
A Fellow Director
In 2025, Rhys joined as a fellow director. After running his own online business for a decade, he brings a founder's own perspective to how Reneu works with clients – understanding first-hand the many moving parts involved in growing a business, not just running a campaign. Since so many of our clients are founders themselves, having someone on the team who's genuinely been in their position changes the conversation.
- Rhys, Director since 2025
The Reneu Setup
A dedicated team behind every account.
Paid Media & Ads Management
The team behind the daily optimisation, testing, and budget decisions that keep every account performing – not set-and-forget campaigns.
In-House Creative & Design
Every ad asset is designed and edited by our own creative team, built to react to what's actually converting each week.
Client Success
Led by Rhys, who joined as a fellow director in 2025 after running his own online business for a decade. Your day-to-day point of contact – someone who genuinely understands what it takes to grow a business, not just manage a campaign.
How We Communicate
We work how you work.
There's no rigid process for how you reach us. Most clients use WhatsApp for quick updates, email for anything that needs documenting, and a scheduled call for the bigger strategic conversations. Whatever's easiest for you is how we'll work.