$80k+ in added Google revenue, plus a new Meta channel scaling to 15-20x ROAS, in 6 months.
The full picture
Every campaign leans on real bakery footage – showing the custom work that goes into every single order.
Built on always-on optimisation and the right channel mix.
Before working with Reneu, Billy's Bakery ran only Google – Performance Max and Search – and saw a strong average ROAS of 5. But the account had real gaps, especially around seasonality, with no structured way to capture New York's biggest gifting and celebration moments.
We started by reviewing every live campaign, scaling the top performers and cutting what wasn't working. We built a new Sales Performance Max campaign and a dedicated Shopping campaign, feeding in real product performance data from Google Merchant Centre. That alone added over $80k in incremental sales revenue.
In month three, we introduced Meta Ads alongside Google, and it's held a consistent 15-20x ROAS ever since. We tested messaging, creative formats, and audience segments to find what actually converts – identifying key gifting occasions like graduations and 4th of July as standout opportunities, rather than relying on generic "custom cakes" messaging.
The Creative
Not one campaign – an always-on approach tuned to New York's biggest moments, from graduations to the 4th of July.
