Performance campaigns for beauty brands. Haircare, skincare, salons & more.
Built on revenue, not vanity metrics – Meta and Google campaigns for beauty and haircare brands that already have product-market fit and want real performance behind it.
The Problem
Great products don't sell themselves – the right audience does.
Beauty and haircare accounts often compete purely on product photography and ingredient callouts, without ever addressing why a specific customer chooses one product over another. It's easy to assume the product speaks for itself – but without understanding the buyer's actual routine, concerns, and decision triggers, media spend rarely lands where it should.
We work across the Madi International portfolio – including K18, Kevin Murphy, Davines, Mavala, and Skeyndor – applying the same psychology-led approach across genuinely different beauty categories, from professional haircare to skincare.
What's Included
Everything your beauty account needs.
- Full account audit and creative review before anything goes live
- Structured testing across five variables: messaging, asset type (video, static, carousel), platform, audience segment, and placement
- Every asset designed and edited in-house – built to react weekly to what's actually converting
- Google Search and Shopping built around real purchase intent, alongside Meta and TikTok
- Weekly topline reporting every Monday, live dashboard access, and a monthly deep-dive shaping what's next
What Makes It Different
We start with why someone buys, not what we're selling.
Every campaign is mapped to our Inspire, Immerse, Convert framework – creative that earns attention, messaging that builds desire, and offers that close at the right moment. For beauty brands, that means moving past generic product shots toward the real routines, concerns, and moments that drive a purchase decision.
Brands We Work With
Trusted by leading beauty and haircare brands.
Common Questions
Beauty – FAQ
We design and edit almost all assets in-house, since we need to move quickly and react to what's actually performing each week. If you have existing creative or brand shoots, we're happy to run those alongside our own.
You'll usually see early signals within the first few weeks, but we ask for 2-3 months before judging performance properly – that's how long real testing and optimisation takes to find the sweet spot.
We don't publish a fixed minimum – it depends on your platform, market, and goals. If you're not sure whether your budget is the right fit, that's exactly what the first call is for.
No lock-in contract. We do ask for a 2-3 month runway to allow full testing and optimisation – that's when we start to see the real impact.